Posted on Jul 27, 2011 06:40:59 AM
The next time that you see a commercial on TV that provides a toll free number for you to call and place an order for a product or special that is being offered, guess what? You are more than likely calling in to direct response call centers.
Even more interesting is that most of the time these direct response call centers are actually outsourced to countries like India, where they have expertly trained reps that have a high closing ratio on sales and that are known in the industry as being some of the best direct response call centers sales pros that can be found.
What Are Direct Response Call Centers?
The easy definition is that direct response call centers are actually inbound order taking call centers. They usually are the life blood of any outbound sales campaign, be it print, online or TV.
When a number is provided to customers to phone in and buy a product, that call is often routed to direct response call centers that close the sale and up-sell or cross-sell the initial order to improve profits.
Why Outsource to a Direct Response Call Center?
Sure, you could choose to use a domestic direct response call center to manage your inbound orders, but why pay more when you can get the same or better for fewer dollars spent.
The leading direct response call centers actually have domestic project managers, so even if you outsource to them, you are still dealing with project managers that are in the US who can help answer any questions that you may have, and keep you well informed of your campaign’s progress.
When you consider the cost of doing business versus your bottom line – or the net profit you can realize – it makes more sense to outsource direct response call center during the present day. In essence, you are getting the same service quality or better (generally outsourced direct response call center will actually have a higher closing sales percentage than domestic ones).
So you can certainly choose to pay more for direct response call centers based in the US. Or, you can be smart about your money and outsource, and see the same return on investment or better, but for less overhead cost.
Related Links:
Can Direct Marketing Call Centers Improve Sales?
BPO Call Centers Make The Most Of Your Dollar
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Call Centers: Inbound Outbound
Posted on Jul 27, 2011 05:40:02 AM
A smart direct marketing campaign is only going to be as successful as the direct marketing call center that you choose to handle the inbound orders. Order takers need to be well trained about the products, know how to communicate and connect with customers, and have a high closing ratio on sales.
Bad direct marketing call centers can actually detract from sales and decrease profits. Additionally, if you are smart about your money, you will realize that you can make even more profits by outsourcing these services.
In case you are wondering, the most popular region to outsource direct marketing call center is in India, where the reps are well educated and can close more sales than in any other outsourced region.
Direct Marketing Call Centers Used Seasoned Closers
Seasoned closers are pivotal to the success of your direct marketing campaign. They need to know everything about the product/s so that they can answer important questions that lead to improved sales.
They also need to know about other products a customer would like, so they can upsell or cross sell them on those product lines. The best closers at direct marketing call centers usually have an average of a 60% closing ratio per call.
Upselling & Cross Selling Improve Return on Investment
With most direct marketing campaigns, a main product is advertised to draw in the consumer interest. In reality, however, there are many other products or supplemental add-ons that are sold to improve profits and sales.
Upselling and cross selling are incremental to realizing more profits and in increasing consumer brand awareness. Why sell only one product for the money you spent on a sales campaign when you can effectively sell several others, and in many cases, customers that are properly spoke to by expert reps at direct marketing call centers will indeed buy more products or increase their initial orders.
This is where the best reps at direct marketing call center come into the picture. They are trained so they understand everything there is to know about your products or services.
They know what features and amenities the customer wants. And they also know how to politely encourage them to try or buy different products that are related to your initial marketing campaign.
The best direct marketing call center can actually vastly improve profits, and will strive to your make your direct marketing campaign a screaming success.
Related Links:
BPO Call Centers Make The Most Of Your Dollar
How To Find Jobs In Call Centers from Home
Call Centers: Inbound Outbound
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