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Inbound Call Center Campaigns

Posted on Jul 2, 2010 08:09:07 PM

Inbound call centers have mushroomed across various developing countries. These specialize in handling incoming customer calls. Among their main customer service competencies are client campaigns. The activities fall under the following categories:

1) Customer Service Campaigns: Such campaigns require inbound call centers to provide solutions to customer queries. These queries can be technical or simply informative. Campaigns of this type form about 80% of the total inbound business.

2) Order Processing: For such campaigns, the inbound call centers are supposed to take orders from callers. It is a form of telemarketing. It works by advertising certain numbers via popular media. The callers see the products and if they wish to buy a product, they call the call center and place the order.

3) Complaint Handling: Inbound call centers also register complaints faced by client’s customers. They can also work as a service where customers call seeking replacement of their goods.

4) E-mail and Chat Support: This is a growing market. Call center employees reply to customer queries and problems via online chats or e-mails.

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